© 2016 Idealaya. All rights reserved.
Digital Marketing has now become the most important and effective means of marketing. It also encourages customer interaction with the brand and among themselves which can act as a positive catalyst for your brand’s growth when managed correctly. So, it becomes significantly important to improve your online visibility and grow your social media following to increase your brand’s recognition and online presence.
SEM is recognised as the paid advertising of your brand on the web. These services charge a certain amount but in return increase your brand’s online visibility. If you intend to market your brand to a wider audience without wasting any time, then this is what you need.
Google AdWords and Bing Ads are the examples of a 1st tier paid search platforms.
While SEM focuses on immediate visibility on the web, it is SEO that-overtime- improves your ranking and visibility in the major search engines like Google, Bing and Yahoo. Although SEO (as opposed to SEM) does not require the upfront payment to increase web visibility, it is, however, a culmination of the quality and relevance of the entire content of your website. SEO often takes an extended duration of time to build up credibility among search engines but once established; it cannot be devalued.
Social Media Marketing promotes your brand and product on various social media platforms like Facebook, Twitter, Instagram, etc. This approach brings your brand closer to your audience and encourages interactions which can give your company the much-needed recognition amongst your audience. It is far more convenient and cost-effective for your brand to directly connect with your (potential) customers this way, promoting new products while answering their queries and monitoring their feedbacks instantaneously.
© 2017 Idealaya